Home » Technology » What Is Live Web Casting And It Is Advantageous?

What Is Live Web Casting And It Is Advantageous?

Web casting or streaming is mode of technology used to deliver content to computers and other devices over the internet. Casting enables transmission of data that is generally in the audio or visual form as a continuous flow which allows the receiver to watch or listen to the content almost immediately. It is the quickest way to access the content available on Internet among the others.


Business today can be seen facing endless challenges related to reducing their expenses and increasing their market reach. They are constantly in search of ways to use their revenues wisely in a cost effective manner.  Modern companies have recognized the potential of webcasting and have skillfully adopted it as well.

Below we discuss the power of webcasting and why it can be an effective option for your business.

  • Adaptive method

All marketing strategies aim to capture this field but only few have succeeded in it, you might as well be able to give it a shot.

  • Use for Training programs

Webcasting in Delhi can be used in a business for employee training and workshops. You can have a one-on-one communication with the added benefit of accessing those sessions in the future. You are no more restricted to conduct training sessions with only a specific batch of people. Instead you can include employees across all your branches without incurring the time and money required for travel.

  • Possible the cheapest medium

Webcasting is an extremely cost-effective medium that can be used to reach out to wide range of viewers. For basic, well settle webcasting in Chennai you require no special equipment, software or hardware. The setup can be as simple as a smartphone or a laptop with camera and an active account on a webcasting program and you are good to go. What is of most importance is your content and how you present it.

  • Saves time

The entire process of producing the casting content is quite less than the time taken by other methods. Consider this as an example, for an article of about 500 words, one would take approx. 2 hours to finish it and even more if the number of words is increased. For reading out a 500 words article, it would not take more than 3-4 minutes, moreover, the information conveyed in such a little time span won’t be convincing enough for the audience. Thus, even if the content for live streaming is increased from more than 500 words, it would too take much time and explain only limited information.

In case of vlogs, even if the video shooting is completed in less time, the time taken for editing and creating the final video cannot be discarded which usually takes about 2-3 hours.

  • Corporate communications

Businesses can easily address stockholders, employees, or general public through webcasting. Information can be shared internally or externally as well.

  • Real-time engagement

Unlike other contents such as blogs, the audience here engages with the presenter’s content at the exact moment. While reading blog posts, the content involved is written by someone in the past. The audience has the benefit of questioning or supporting the presenter lives.