Can My Business Really Benefit From Email Marketing?
If you run a business, you should be looking for ways to successfully promote your business. There is no shortage of options and it doesn’t make much sense to undertake them all. This is why you should be looking at the different options and then decide on which one is best for your needs.
This is where many people overlook email marketing but this isn’t a great choice. When undertaken correctly, email marketing provides a number of benefits, including:
- Ability to segment
- Ability to analyse your campaigns
- A simple way to engage clients
- A time effective way to engage clients
- A cost effective way to engage clients
Even if you have no experience with email marketing, there is plenty of support on offer and this is where the right email marketing service provider can help you to achieve success and take the sting out of email marketing.
Some of the key reasons why you should be looking to undertake email marketing include:
Develop repeat customers
Anyone who has ever picked up a business or marketing textbook will no doubt have across the old adage about how it is more effective to retain a customer than it is to seek out a new one. There is a lot to be said for retaining customers and developing them into being repeat customers. This is just one of the ways that email marketing can be a great way for your business to benefit.
If someone has already bought from you and has signed up for further information from you, they are likely to be fans of what you do. This is why being able to keep them informed of new products or services, events and all other things you can offer will help you to make more sales and to create customers who will come back to you on a regular basis.
Up-sell and cross-sell
In a similar vein, if you can sell products to clients who have already bought from you or like what you have to offer, you’ll find that you make a lot more sales. This is where the idea of an up-sell, which comes on the back of an initial sale but promises a greater range of benefits for a client can be of considerable benefit. Performing this style of promotional activity via email is effective and it allows you to provide information and direct clients to where you want them to be.
Increase your sales conversions
If a person lands on your site cold or directed from a search engine, they may not be in a buying mood or they may not be looking to buy from you. This can harm your sales conversions figures. However, if you are able to develop the relationship in emails, it may well be that by the time the client arrives on your site, from your email link, they will be in a buying frame of mind and much more likely to purchase from you. If your business focuses on the statistics and figures, this sort of approach will help to make your statistics far more palatable.
Email marketing is very cost effective
The fact that you can send out an email to lots of different clients at the same time and at no additional cost, depending on the email marketing service provider you use, means that there is a very cost effective marketing solution for you. This will help you operate effectively but it should also hugely impact on your ROI figures.
You can be more personal with your clients
If you have a Facebook or Twitter account, you may find that you get to engage but you engage on a large level. Thanks to the ability to segment your email list, you will be able to communicate to different parts of your email list in a more effective and efficient manner. This is a great way for you to add a personal touch to your service, which will help to develop a stronger relationship with your email list.
Feel the benefits of opt-in marketing
You should be looking to develop your email list in an effective manner and this means you get clients to opt-in. This means that they show some form of interest in hearing from you, which immediately places you at a good point. If you buy an email list, there is no indication that anyone you email has any interest in what you offer. This is why the real benefit of an email marketing campaign comes from the buy-in.
My name is Nicola and i have interests in health & fitness, technology, family matters and interior design.